When EVO first hit the shelves of stores ten years ago, who knew what the auto industry would turn into today? Significant changes have occurred, for comparison it is enough to view the Knowledge columns. The days of one or two models for the segment from each manufacturer have sunk into oblivion. Now we are faced with a dizzying number of niches and options. Take Porsche 911 — a good control point of transformations in the auto industry. In the first EVO rooms, in the The Knowledge section, only three 996 were listed, however, look at the number 123 and find twelve different 997s. This leap is reflected in the sales of the line of the 911st model. In 1998, most new copies of 911 registered in the UK were the basic Carrera, but by 2007, along with Targa, Carrera 4, GT3 and a whole bouquet of other options, only a quarter of all 911 registered in the UK were standard Carrera. Obviously, the design also played an important role. Between 2004 and 2005, the sluggish sales of Carrera almost doubled when the image of the 997th returned round headlights. The 911st model of the most modest configuration of the first received a new face, and for some time she literally pulled out the leadership of sales from the more expensive “brothers”. Similar ups and downs are traced with Subaru Impreza (see. graph below). A sharp jump occurred in 2003, when the “pocker-eyed” model was replaced, but after that there was a steady decline, with which the new hatch could no longer do anything. It seems that it is the design (along with the image of the blue-blue propeller) that attracts people to the BMW of the third series, he became one of the winners of the last decree. Having made his way to the top twelve of the best-selling cars in the UK in 1998, he quite firmly established himself in his positions, regularly celebrating the Association of automakers and retail sellers of UK car and overtaking the sales of the last leader Ford Mondeo. VW Golf is now writing his success formula. Considering his prospects in the future from the rostrum of 1998, no one could suggest in him the future leader of sales. Now Golf is excavating in the C-segment throughout Europe, only practical Ford and Vauxhall models are ahead of it in sales volumes. You can not close your eyes to the popularity of diesel. There were no prerequisites in EVO 001-85 percent of cars sold in the 98th were refueled by gasoline. Ten years later, Diesel will find adherents to fully withstand the “gasoline heads” — 56 percent of sales fall on gasoline, 43 — on diesel, the remaining crumbs — for alternative fuel and electric units. Ten years later, the «crumbs» will give the head start to today’s dominants…
Take -off and fall Impreza
Evo icon — this is how you can describe the turbocharged Subaru Impreza. Over the past ten years, we have been baptized by the most successful (RB5, P1) and unsuccessful (last WRX) desperate Japanese models — but how about indicators? How the sales of hot Impreza (Turbo, WRX, STI, 22B, and T behaved. D.) in the last decade? As it turned out, before the matter went smoothly. Until 2005, British annual sales approached 3,000 units. The upward successes in 2003 coincided with the surrender of the position of the “pache-eyed” representative, proving that even such a car, aimed at the driver as Impreza, is not protected from criticism of design aesthetes. In 2006, when the news appeared about the imminent appearance of an updated version, sales fell. We can say that the Subaru decision to turn to the theme of hot hatchs using the five -door Impreza was not the most successful. Sales turned towards a decrease, and even with the presentation of the STI of this year they are unlikely to rise above 1,200 copies in 2008 — a third of success ten years ago.